Sudheer Paturi
Optimize the reason people are coming to your site
The secret isn’t to optimize the landing page. It’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need to attract people who do. When we build a system and create the conditions for engagement and growth, it happens without tweaking the last step. And if the system isn’t there, all the tweaking won’t help.
Good science is reproducible
Scientists just don’t publish their results, but they also publish the details of how they ran their experiment. That allows other scientists to run the same experiment and see if they get the same result for themselves. That makes the scientific method self-correcting (you or others can see mistakes).
No Science, No Startups: The Innovation Engine We’re Switching Off, Steve Blank, Oct 13 2025




